On the occasion of the first-ever Giornata dello Sport Italiano nel Mondo (Italian Sports Day in the World), promoted by the Italian Ministry of Foreign Affairs and International Cooperation, the Italian Embassy in Washington D.C. is teaming up with RCS Sport – Giro d’Italia and Castelli Cycling to award the 2024 most memorable bike rides of U.S. residents in Italy, Italian-inspired rides in the USA and virtual rides of Giro d’Italia stages on BKOOL.
To enter the giveaway contest, users can share images and/or videos of their rides, tag @italyinUS, @giroditalia, and @castellicycling on Instagram, and use the hashtag “wingiro”. Alternatively users can join the Italian Sports Day in the World BKOOL event and complete one of the three virtual Giro d’Italia stages available and automatically become eligible for the giveaway contest.
US residents only (18+ years of age) can apply. Each entrant can submit maximum one entry.
Entries are accepted through October 13, 2024.
PRIZES TO BE AWARDED THROUGH THE INSTAGRAM CAMPAIGN:
- a 5,000 USD voucher to travel to Italy during the 2025 Giro d’Italia plus a set of VIP passes for two Giro d’Italia stages of choice (Start-Line VIP Hospitality or Finish-Line VIP Hospitality);
- VIP passes for two Giro d’Italia stages of choice (Start-Line VIP Hospitality or Finish-Line VIP Hospitality);
- the 2025 edition of the Castelli Giro d’Italia “pink jersey” (la maglia rosa), along with the Giro d’Italia bib shorts;
- the 2025 edition of the Castelli Giro d’Italia “cyclamen jersey” (la maglia ciclamino), along with the Giro d’Italia bib shorts.
The winners of the contest will be selected by a committee with representatives from the Embassy and partners involved.
Entries of bike rides in Italy or of Italian-inspired rides in the USA will be evaluated based on the beauty of the area explored and of the story behind the ride (not on distance, elevation, speed, power).
PRIZES TO BE AWARDED THROUGH THE BKOOL EVENT:
- VIP passes for two Giro d’Italia stages of choice (Start-Line VIP Hospitality or Finish-Line VIP Hospitality);
- the 2025 edition of the Castelli Giro d’Italia “pink jersey” (la maglia rosa), along with the Giro d’Italia bib shorts;
- the 2025 edition of the Castelli Giro d’Italia “cyclamen jersey” (la maglia ciclamino), along with the Giro d’Italia bib shorts.
For the entries of virtual rides on BKOOL, the winner will be chosen at random.
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All winners will be reached by the Italian Embassy in Washington D.C. by the end of 2024.
The 5,000 USD voucher will have to be used with a travel agency based in the USA, already selected by the Embassy. The winner of the voucher will have to confirm awareness of his or her liability for taxes in the USA.
This promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.