Great partnerships for the US edition of the World Week of the Italian Cuisine (November 16-22, 2020), which opens on Monday, November 16, at the Italian Embassy in Washington, D.C., with the “Med Diet Talks”, a series of round tables featuring the Mediterranean Diet, on the tenth anniversary of its recognition by UNESCO as an Intangible Cultural Heritage of Humanity. Highlights include an event on the relation between digital sector, food and cuisine – an area in which Italy is a world leader – and the public, organized in collaboration with Netflix.
Once again this year the initiative, which will focus on “Facts and flavors of Italian lands, 200 years after the birth of Pellegrino Artusi”, includes dozens of events organized by the Embassy in Washington in collaboration with the consular network in Boston, Chicago, Detroit, Philadelphia, Houston, Los Angeles, Miami, New York and San Francisco, as well as the Italian Trade Agency (ICE) and the Italian National Tourism Board (ENIT) offices in the United States. The initiative, now in its fifth year, is promoted by the Italian Ministry of Foreign Affairs and International Cooperation and other institutions, bodies and associations representing Italian cuisine and Italy in the world.
“We aim for an integrated promotion of quality Italian cuisine and our authentic agri-food products,” said Armando Varricchio, Italian Ambassador to the United States, presenting the week’s rich program with over 40 seminars, conferences and virtual meetings planned. “The focus is on the food and wine traditions of our territories, and the enhancement of Made in Italy products, in line with the priorities outlined in the Pact for Export. We aim to grow our agri-food products, a sector that, despite the excellent results in terms of exports in 2019 ($ 5.4 billion, +9.4%), still has margins for growth in the United States, and which, as a result of the COVID crisis, needs further impetus to benefit and safeguard our companies,” added Varricchio.
The relationship between culinary tradition and communication will be the subject of the webinar organized by the Embassy in collaboration with Netflix, which will be attended by Celebrity Chefs and exceptional advocates such as Massimo Bottura and David Gelb (“Chef’s Table”) and Phil Rosenthal (“Somebody Feed Phil”), in a virtual conversation moderated by chef, journalist and author Tamar Adler, winner of the prestigious James Beard Award.
“Med Diet Talks”, the opening event, will use a scientific approach to focus on the world of Italian cuisine and health aspects of the Mediterranean Diet, and include representatives from prestigious US universities such as Harvard, Stanford, UCLA and USC and the Baylor College of Medicine in Houston, in collaboration with associations such as Mediterranean Diet Roundtable (MDR) and Future Food Institute.
The week will include many exciting events, including the virtual participation of Celebrity chefs such as Carlo Cracco and Cristina Bowerman, and one held in collaboration with Eataly USA, the chain of shops and restaurants dedicated to Italian products and cuisine. The latter, organized in collaboration with the ICE office in New York, will feature chefs Cesare Casella and Katia Delogu, who will stream, for a select group of “food enthusiasts”, Italian recipes made with quality products.
The World Week of Italian Cuisine aim to enhance, from different perspectives, not only the quality of Italian recipes and catering, but also the uniqueness of original Italian ingredients and products, starting with labels such as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication), as well as the particularities of niche products, such as truffles and Italian caviar, and of our wines, at the top of the US market.