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Minister for Technological Innovation and Digitization Paola Pisano attends the Consumer Electronic Show 2020 in Las Vegas (9-10 January 2020).

Date:

01/10/2020


Minister for Technological Innovation and Digitization Paola Pisano attends the Consumer Electronic Show 2020 in Las Vegas (9-10 January 2020).

Washington, D,C, (January 10, 2020) - The Minister for Technological Innovation and Digitization, Paola Pisano, was in Las Vegas, Nevada for the 2020 edition of the Consumer Electronic Show (CES), the most important international exhibition for operators, investors and companies in the electronics, digital, technology and innovation sectors.

Italy's presence was organized by the Italian Trade Commission(ICE), in partnership with the Piedmont Region and TILT-Theorema. With 48 companies hosted in the ICE pavilion and over 20 present independently, Italy once again played a leading role in Las Vegas. Italian companies also participated in the “Investor night”, an event that enabled our entrepreneurs to connect with investors and venture capitalists from America and the many other countries participating in the exhibition. Italy's participation is part of an effort led by ICE aimed at promoting Italian innovation through the presence of Italian start-ups at exhibitions such as Launch, SXSW and via the Global Startup Program project which provides Italian companies with a three-month experience in US incubators.

In Las Vegas, where ICE’s President, Carlo Ferro was also present, Minister Pisano presented the “Made.it” Project which, as per the five-year program presented in December, focuses on the internationalization of the Italian technological brand and the development of innovative technologies in Italy, including artificial intelligence, cyber security, robotics and mobility of the future, but also on an ever greater push towards innovation in sectors such as tourism, agro-food, fashion and design. Support by government agencies and the country system abroad, as well as the facilitation of cross-fertilization processes, are the keys to success and growth of Italian innovation in the world, and in the US in particular.

"Attracting, developing and supporting technological and digital innovation is pivotal for our country" - said Minister Pisano, when presenting the Made.it project - and highlighted that "CES has put the spotlight on Italian excellence, which is enjoying success and appreciation also in the most advanced sectors”.

For some time now, as highlighted by the 1st Italy-USA Innovation Forum, held at Stanford University last October on the occasion of the visit of the President of the Republic, Italian entrepreneurship has played a key role in the innovative process in the US. "Technological and digital innovation - underlined the Ambassador of Italy to the United States Armando Varricchio, who participated in the 2019 CES edition - "are at the center of the bilateral relations between our two countries, and this important event allows an ever growing public of Italian and international entrepreneurs and investors to openly exchange ideas in the USA - the reference market for consumer electronics".

The Hon. Mattia Fantinati, Member of the Italian Parliament's Commission on Productive Activities, Commerce and Tourism, was invited to speak at the event.


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